Extra gum wrapper origami9/18/2023 ![]() ![]() I really didn't want to stand it up, but when I set it on it's side, it would come apart. It stood up well using the same stand as the lamp. Home The Secrets of Origami The Ancient Japanese Art of Paper Folding Revealed Recently Added Most Viewed Top Rated Trending Japanese paper folding origami Search for: Origami butterfly. It also was fragile and tended to come apart each time it was moved. This video is a tutorial about how to make an origami crane from a gum wrapper, like the ones seen on the Extra Gum commercial. It was lopsided and required bracing underneath to support the top without sagging. This was a better top that looked more umbrella like. I made the first one using this new connection type with five panels for the top. This meant that I wouldn't need as many connections to make the top and it would have less gaps for the rain to get through. This connection between sides could also be used to connect panels for an umbrella top. This allowed me to cover four adjacent sides with four big foils. I found that if I put two big foils side by side, rolled equal pieces off of each end together, it would form a connection between the foils and allow connection to the cube. I wanted to have four adjoining walls to have covers, which was a problem because with four sides I really had 8 connections to make - 2 per each foil. OctoIt took an extra long timemore than two yearsfor Wrigleys Extra Gum to release a follow-up its massively popular 'Origami' ad, which, you may recall, told the story of a. I did similar connections on chairs before. I could easily cover a side or two with the big foil by rolling the ends for connecting to the cube. I thought some color would look nice so I decided to add some of the big foils from the 15 packs of gum. It made a fairly nice symmetrical cube, but is was too bare. ![]() It was nice and had equal sides that maxed out the length of each wrapper per side. I put in a lot of work getting this thing to reality and it didn't look very much like an umbrella. It was lopsided and fell at the slightest provocation. Two of the sides were just loosely placed on there and would fall off every time it moved it. It didn't look like the umbrella I had envisioned. Eventually, I got a four sided little thing that was loosely covered with triangle pieces on four sides. The attempts were frustrating because there just wasn't a lot of room on the little pieces of foil to attach a bunch of ribs for a proper umbrella. I worked the all my spare time on one trip trying to get a design that would look like an umbrella. I finally decided to just try a simple one to see what it looked like. I couldn't get started making one because I thought it was not possible to get what I wanted - a nice looking umbrella that would stay together without glue. I had already been making little origami cars and boats and wanted something different. I thought up this idea for an umbrella last fall as I was travelling back and forth to California for business. I may not succeed, but trying and the challenge is the fun part anyway. I don't care if anyone actually needs an umbrella made of gum wrappers, I just like making new things. ![]() I try to make different things and challenge myself to make more complex things. It's cheap and if I mess up, I just throw them away. Making things out of gum wrappers is a hobby I enjoy. A simple example is my small goal of creating an umbrella out of gum wrappers. Sometimes you have to go in a different direction to get the goal you want. It doesn't matter if it's not exactly what you wanted to create. But a little sap isn’t so bad sometimes.Don't give up when trying to create something new. It’s a nice, sweet, sentimental commercial. The ad closes with a voiceover saying “sometimes the little things last the longest.” Overall, the spot has a similar message (though a less beautiful execution) to Vodafone’s ad from earlier this year. If that was a reference to the thousand paper cranes legend, it’s a great one. ![]() Finally, the parents are packing the car to send her off to college, when the father drops a box…and then finds that it’s full of paper cranes. Time marches on, and the birds become something of a collector’s item for the girl as she grows up. The spot starts with a father teaching his young daughter how to make a paper crane with his gum wrapper, and she starts making her own. So Extra falls on its classic identity of a long-lasting gum in an unexpected way. Gum might not be the most exciting item, and its sales have been falling in recent years. This is very apparent in a new commercial from Extra Gum, created by Energy BBDO Chicago. If an advertisement can assign a sentimental value to something that is typically thought of as practical, it’s a great strategic advantage. Appealing to emotions is a crucial part of advertising, and this can be especially true in more “boring” categories. ![]()
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